Client:
The Hippie Shake (spec work)

Task:
Naming & Product description

Product:
A pair of knee-length leather boots inspired by the free-spirited 60s and 70s
aesthetic, designed for the modern-day vintage lover. Crafted with high-quality leather, these boots offer both style and comfort, making them the perfect statement piece for festival fields, city strolls, and everything in between.

Tone of voice:
Brand's - Free-spirited, dreamy and playful, feminine with a rebellious edge, evocative and transportive (make the reader feel like they’re stepping into a sun-soaked festival field)

Target Audience:
Women aged 20-35, lovers of vintage fashion and bohemian styling, festival-goers and free spirits, customers who value quality, craftsmanship, and unique statement pieces.

Brief provided by Word Tonic community.