Client:
Macmillan Cancer Support (spec work)

Task:
Create social media ad copy for one post (Instagram and Facebook) to drive sign-ups for Macmillan's Mighty Hikes, encouraging people to take part in a
marathon-length hike to support people living with cancer. Macmillan is a UK cancer charity and organises these hikes yearly to raise funds.

Tone of voice:
Brand's - Inspiring, motivational, warm and supportive.

Target Audience:
Adults aged 25-55, charity supporters and fundraisers, outdoor enthusiasts, people with a personal connection to cancer.

Brief provided by Word Tonic community.