Client:
Chappell Roan/Spotify (spec work)

Task:
Create an impactful, eye-catching billboard to announce the release date of Chappell Roan’s upcoming single, "The Giver." The billboard should generate excitement, intrigue, and anticipation for the release, encouraging fans to mark their calendars and listen to the song on its release date.

Target Audience:
Fans of Chappell Roan, including pop and alternative music listeners. Music lovers looking for fresh, emotional, and innovative music. Primarily 18-34-year-olds, lgbtqia+, progressive, and digitally-savvy individuals. Music enthusiasts with a passion for storytelling, authenticity, and
bold new artists.

Tone of voice:
Take inspiration from the billboards and ads already released for the release of the song.

Brief provided by Word Tonic community.